Search Engine Ranking
Tips:
This information can not be verified as search
engines keep their searching techniques private. However, it is the best information
we have available from our current research. Please use it as a guide only:
How Do We Start?
<keywords>
Choose 3-10 keywords that reflect your site. (You
can select different words for different pages.) In 2002, Search Engines
down-played the keyword meta tag and shifted to recognizing the placement
of key words in the body text.
<title>
The key search tag of your site. Key is to use
key words or phrases
<description>
A 25 word story to "sell" your site.
Correct grammar, avoid simply repetition of key words, it is a main contact point
that can influence someone to actually click on the search engine results. Use
this <description> in both the meta tags AND the first sentence of the
first paragraph of you site. pr
<comment tags>
Since search engines read the html of your site,
adding comment tags using key words can influence a "spider's results."
<alt tag>
Similar to a comment tag, an alt tag can describe a
graphic to a search engine. From the visitor's point of view, it will also title a
graphic or picture that is slow to load.
<text>
Your use of language will leave your visitor with an
impression of your company. Keep it clean, check spelling and punctuation, use white
space with short sentences and consider bullets, lists, and outlines for easy reading.
Consider 500 to 1,000 words per page. Search
engines seem to prefer a "keyword density" of 15% or less, and that will allow
you to place various versions of your keywords within the text without
spamming them.
Since various search engines do not use META tags it
is important to spread your keywords throughout the page. The beginning and end of
each paragraph are key locations for developing a page "theme" that can actually
be recognized by the engines.
<links>
Search engines rank pages that are
"popular." Try and have 3-6 links on each page. The spiders will
"travel" back and forth creating a better ranking for your overall site.
Note: Remember to name each page using a
keyword. When the search engine visits your page, each link will reinforce your
keywords and page "theme."
<gateway or doorway pages>
By definition, these are pages creating with an
emphasis on different keywords, themes, or set up for different search engines.
Since they are live on the web, make them interesting with a graphic or two, good text,
and obviously link them to your main site. (Although in a large site, they may actually
link to a sub-section or area of your site.)
To idea is by submitting additional pages with
different keywords, they will get ranked and drive traffic to your main site when they are
viewed in the search engine results. pa alist.htm
<Search Engine Submission>
Direct submission to each search engine is always
the best! While there are hundreds of engines, the majority of traffic will come
from a very short list:
AltaVista, Excite, AOL, Lycos, Webcrawler,
NothernLight, HotBot, Infoseek (Go Network), and Yahoo
List of submission pages
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